Link building

“It’s not about you” “It’s me”.... Well not in this case. When we talk about backlinks, outreach, or digital marketing in general it’s actually quite little about you… It’s about your audience. But it’s about giving your audience what they want, not what you believe...

It’s easy to get lost in a technical maze when we are talking about link building. For me, link building is more about the relationship between your business and another business. Sometimes, I jokingly say “you get the best links when you don’t think about links”.