One of my favorite quotes is: “What would you do if you weren’t afraid?” That may seem like a strange way of opening this intro, but let me explain. We are so obsessed with getting our messaging right that it’s easy to end up with tunnel vision (I am very guilty of...
Link building boosts visibility and authority - but more importantly, link building makes your brand stand out as the first name people remember. In the end, that’s what creates trust. Yes, natural link building takes time. But if you want to be in the driver’s seat...
“It’s not about you” “It’s me”.... Well not in this case. When we talk about backlinks, outreach, or digital marketing in general it’s actually quite little about you… It’s about your audience. But it’s about giving your audience what they want, not what you believe...
It’s easy to get lost in a technical maze when we are talking about link building. For me, link building is more about the relationship between your business and another business. Sometimes, I jokingly say “you get the best links when you don’t think about links”.